Sunday, December 13, 2009

The growth of BlackBerry in Indonesia


The growth of BlackBerry services in Indonesia increased significantly of late. Information from Research in Motion (Rim) as the provider of BlackBerry technology, said that the growth of the service in Indonesia is the highest among other countries in the Asia Pacific region.
Currently there is only about three hundred thousand more users from the BlackBerry service, which provides three services in Indonesia, namely Indosat, Telkomsel and Excelcomindo Pratama (XL). The number of surprise considering the high price of this device is relatively more expensive compared with other mobile devices.

Merebaknya the use of BlackBerry service would also not released from the various efforts made by these three operators. Not only from the side fungsionalnya course, but also the efforts they make use of a BlackBerry as part of the lifestyle.

This has been evident. Use BlackBerry already does not recognize boundaries of age, occupation, or attributes, other attributes of social status. Moreover, since the service is able to provide innovative services to BlackBerry basis that the more affordable rates.

The high level of demand akan BlackBerry, clearly can not afford to fully filled service. Many users use the BlackBerry device is not authorized or BM (black market). This means users do not buy a BlackBerry device from the operator as the official provider of BlackBerry devices and service.

BlackBerry BM growth was also not released from the lack of understanding about the characteristics of potential service users own a BlackBerry. Potential users who still lay an average level that the BlackBerry service is considered the same as using regular phone service.

According to the common user, the process is using a BlackBerry device with the handset purchase, buy a card / SIM card from one of the operators, and then activated, and ready to use. Even many who do not know the existence of a unique identity with a PIN and IMEI.

Even if the general public to know the user PIN and IMEI, average only know of the term because it was often heard from friends, relatives or relations, the first using the BlackBerry service. Many of the prospective users, who do not know or understand that the BlackBerry service in the provision of any of several parties. Parties here including the service provider as the network, its users and the course itself as a provider of technology Rim BlackBerry service.

Ignorance about this, acapkali make users think that if the device BlackBerrynya experiencing problems related to the PIN and IMEI (eg suspend), it is only through service only. But the problems that have relation with the PIN and IMEI, as experienced by some users, must be referred back to the rim. Only the rim and have the data to know exactly circumgyration PIN and IMEI from the official one BlackBerry device.

Increased use of the BlackBerry is very fast, and does not offset that with enough understanding of the potential users of the BlackBerry service itself, will ultimately encourage the existence of black market sales or path is not the official BlackBerry.

This seems to be a "blessing" for traders mobile devices. On the one hand, many potential users who understand less about the BlackBerry service, but would like to have and use the BlackBerry service. On the other hand, the sale of BlackBerry devices is not the official also offers a very profitable margin arouse.

Besides the price difference is quite large compared to the official who sold the device operator, a business turnaround is also very fast. The emergence of several cases of BlackBerry users who experience problems with the PIN and IMEInya, also triggered by the "shrewdness" of the seller in the handset using the ignorance of the potential users.

To anticipate and minimize the possibility of the emergence of BlackBerry cases that prosecuted problem of the role and potential of the user with the operator in Indonesia, including the rim as the provider of BlackBerry technology.

Users expected more charming and not tempted to buy a BlackBerry device sales outside the official channels are owned by the operator and the other official who has been appointed by the operator. Do not forget the factor of security and comfort. Especially if only because tergiur price of the device that is cheaper, is supported with the ease of subscribing to the BlackBerry tariffs daily, weekly, or monthly.

There is no guarantee your BlackBerry will always work correctly. Maybe tomorrow your BlackBerry akan problems with the PIN and IMEInya. Of course you do not want this happen, is not it?

Apart from the guaranteed security and convenience, the purchase of a BlackBerry device through your service, will provide after-sales guarantee of better. This is obtained because of the certainty about the authenticity of the BlackBerry device.

BlackBerry guarantee you will get the official's Rim of the applicable year. In addition, you will also find it easy to upgrade and repair the system on the BlackBerry while your BlackBerry problems. By choosing a BlackBerry device from the official service, it means you have set yourself that your BlackBerry has a small risk even from a PIN and IMEI phenomenon that many problems occur, the

Plans also have started intensify educational program or learning about the need to use this official BlackBerry. They are not simply pushing a sales-oriented activities profit only, the service is also fully aware that no educational effort to encourage this, does not use a BlackBerry akan official continues. Ultimately, the service also will be getahnya. Customer complaints will continue to increase, and most certainly felt, was "no movement" the official BlackBerry dijualnya.

In fact, unit sales target BlackBerry is one of the official bonds charged by each operator to the rim. Which is still a big question mark among BlackBerry users is still the lack of attention and the role of the rim.

Is not reasonable, when the number of users of BlackBerry services in Indonesia to grow so rapidly, Rim also has not opened offices (especially service center) in Indonesia. All seems to be the operator, including damage to a number of cases and ter-suspend its BlackBerry device experienced by customers.

Honest, we must recognize that is not fair if all of the handling problems BlackBerry must be entirely to the operator. Therefore, when would that support BlackBerry users a full step made by the operator to encourage the rim as soon as possible in order to provide customer service (service center) for BlackBerry users in Indonesia.

1 comment:

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